Various Campaigns

Jan 2026

The SPANX French Rib campaign masterfully bridges the gap between high-end luxury fashion and the functional demands of modern lifestyle apparel. Through a series of clean, studio-captured portraits, the imagery emphasizes the versatility of the French Rib collection, presenting pieces that feel equally at home in an upscale airport lounge or a high-design office setting. Under the precise lens of photographer Bjorn Iooss, the work utilizes studio strobe lighting to emphasize the rich, tactile quality of the knit fabrics while maintaining a crisp, approachable aesthetic. Fashion editor and stylist Marti Arcucci brings a sharp editorial sensibility to the project, curating layered looks that balance comfort with a sophisticated, travel-ready silhouette. Model Alana Lucio embodies this vision, conveying a sense of relaxed confidence that is further polished by the subtle beauty work of hair stylist Yukiko Tajima and makeup artist Alex T. The campaign relies on editorial minimalism and a consistent, serene blue backdrop to keep the focus squarely on the structural integrity and drape of the garments. By leaning into this commercial portrait style, the team successfully elevates the brand’s core utility-driven narrative into a high-fashion space, proving that performance-focused materials can seamlessly integrate with the nuanced, aspirational requirements of today's discerning wardrobe without sacrificing the clean, professional finish expected of a premier luxury fashion house.

Lifestyle, Commercial, Commercial

Studio strobe, Natural light, Natural light

Luxury Fashion Houses, Fashion