Various Campaigns

Jun 2025

Skingenerics introduces 'The Basics,' a skincare campaign focused on luminous, clean textures and defined features. The imagery centers on portraiture that highlights natural complexion and dewy finishes, utilizing bright studio environments and soft beauty lighting to define facial contours. Photographer Paula Latimori captures the subjects with a focus on polished, minimalist aesthetics, supported by makeup artistry from Susana Sanchez. The series leans into a commercial, glossy visual language. The compositions emphasize precise details, such as radiant skin texture and understated, natural gloss, across both group portraits and extreme close-up beauty shots.

Vertical, Commercial, Clean, Glossy

Beauty Light

Skincare

Advertising Campaign