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Various Campaigns: Skingenerics "The Basics" Skincare Campaign 2025

Date

Jun 2025

Description

Skingenerics presents "The Basics," a 2025 beauty campaign focused on clean, radiant complexion aesthetics. Captured by photographer Paula Latimori, the series features close-up portraiture designed to highlight natural skin texture and a dewy finish. The project incorporates professional makeup artistry by Susana Sanchez, utilizing precise application to accentuate defined brows and high-gloss elements. The execution leans into a commercial aesthetic, characterized by soft beauty lighting and a pale neutral backdrop.

Style

Vertical, Commercial, Clean, Glossy

Techniques

Beauty Light

Industries
Context

Advertising Campaign

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