Various Campaigns: Skarule Campaign S/S 25

Oct 2024

The Skarule S/S 25 campaign serves as a visual exploration of texture and form within the designer fashion space. Photographer Sarah Blais captures the collection through a range of editorial perspectives, oscillating between high-contrast monochrome portraits and saturated, tactile compositions. The imagery leans into the interplay of materials, contrasting glossy leather and satin against raw elements like gravel and soft, draped fabric. Fashion styling by Monika Tatalovic and Britt Liberg anchors the visual narrative, focusing on intricate garment details—from ornate gemstone embellishments and whipstitching to structured trench silhouettes. Utilizing analogue film, flash, and natural light, the campaign maintains a consistent, raw aesthetic that emphasizes the technical construction of the apparel through tight, macro framing and dynamic, often contorted, poses.

Editorial, Vertical

Analogue / film

Advertising Campaign, Lookbook