SIRO
Made For More
Brand
ProjectMade For More
Date
Feb 2025
Description
The Made For More project for fashion brand SIRO functions as a versatile lifestyle and editorial campaign. The imagery moves between relaxed, intimate indoor settings and expansive outdoor landscapes, capturing a sense of personal repose and candid connection through a series of vertical portraits. Directed and art-directed by Edward James Lee, with photography by Ali Foroughi, the campaign utilizes a combination of soft natural light and directional flash to emphasize textures, from rumpled bedding and glossy leather jackets to bold, striped textiles. Models Lily Fofana and Sacha Bilal appear throughout the series, while makeup artist Celia Evans rounds out the creative production team.
Style
Vertical, Warm
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.