SIRO: Made For More

Feb 2025

The Made For More campaign for SIRO explores lifestyle and portraiture through a series of fashion-led visual narratives. Directed and art-directed by Edward James Lee with photography by Ali Foroughi, the imagery balances intimate interpersonal interactions with relaxed individual portraiture. The series transitions between indoor and outdoor environments, utilizing natural light and deliberate flash to emphasize texture and color. Models Lily Fofana and Sacha Bilal feature across the campaign, with makeup artistry provided by Celia Evans to complement the project’s clean, editorial aesthetic. The collection leans into a warm palette and modern composition, reflecting a contemporary approach to brand storytelling.

Vertical, Warm

Advertising Campaign