Various Campaigns: SIMUERO NYC Claudia Fall '25 Campaign

Nov 2025

The SIMUERO NYC Claudia Fall '25 campaign presents a multifaceted look at the season’s collection, blending crisp studio portraiture with dynamic street-level editorial imagery. Photographer Wade Schaul captures a range of textures, from plush, fluffy outerwear to intricate crochet and polished leather hardware, utilizing soft natural light to define the silhouettes. Featuring styling by Sachiko Earlene Clyde and makeup by Shaina Ehrlich, the project moves between clean, minimalist solid-background portraits and evocative urban environments. The campaign incorporates analogue film techniques and high-angle perspectives to shift between a polished commercial aesthetic and a more candid, gritty mood, set against both studio backdrops and city landscapes.

Editorial, Vertical, Clean, Warm

Natural light

Lookbook, Advertising Campaign