Various Campaigns

Nov 2025

The SIMUERO NYC Claudia Fall '25 campaign presents a versatile fashion editorial lookbook, juxtaposing clean studio portraiture with dynamic, candid street-level photography. Shot by photographer Wade Schaul, the campaign highlights the season's tactile textures, ranging from delicate crochet knitwear and fluffy outerwear to bold leather accessories. The imagery leans into a warm aesthetic, frequently utilizing natural light to accentuate the rich details of the collection. The series transitions between high-contrast, minimalist backgrounds and evocative urban environments, capturing a refined street-style mood. Fashion editor and stylist Sachiko Earlene Clyde crafts a layered aesthetic that emphasizes jewelry and metallic hardware, while makeup artist Shaina Ehrlich maintains a soft, natural finish. These editorial compositions utilize techniques such as shallow depth-of-field and analogue film aesthetics to ground the designer fashion collection in an authentic, atmospheric lens.

Editorial, Vertical, Clean, Warm

Natural light

Designer Fashion

Lookbook, Advertising Campaign