Various Campaigns

Aug 2025

The Shushu/Tong Fall/Winter 2025 campaign presents a narrative-driven editorial series centered on domestic intimacy and textural detail. The visuals, which feature models Mika Schneider and Yura Romaniuk, lean into a warm and clean aesthetic, juxtaposing structured tailoring and floral appliqués with the everyday backdrop of a lived-in bedroom. Designed by Liushu Lei and Yutong Jiang, the collection is showcased through various tableaus that emphasize both garment craftsmanship and personal, domestic habits. The project utilizes a mix of natural light and soft, lamp-lit interiors to construct its nostalgic atmosphere, supported by set design from Sati Leonne. Styling by Liu Xiao, complemented by hair work from Akemi Kishida and makeup by Min Kim, ties the editorial portraiture together with a focus on tactile elements like knitted gloves and lace.

Editorial, Warm, Clean, Vertical

Designer Fashion

Advertising Campaign