Woven tan leather or straw shoulder bag with a thin strap casting a dark, sharp shadow on textured black volcanic sand.

A light blue open-toe mule shoe resting on the faded hood of a vintage car with rust patina and chrome round headlights.

Round wooden table and two chairs sitting in front of a large circular window framing a rocky hill landscape.

Pair of light blue open-toe mule shoes resting on a pale mint metal chair in bright sunlight with crisp shadows.

High-angle view of a meandering dry creek bed winding across an arid desert landscape with layered earth tones.

High-angle view of banded, eroded clay hills and desert badlands with intricate geological strata.

Stratified desert hills with visible purple and beige sediment layers under a soft sky in a vast arid landscape.

Light blue leather crossbody bag with matching tag resting on a warm geometric wood parquet surface under soft sunlight.

Various Campaigns Shifting Grounds 2026

About

In the evocative commercial series Shifting Grounds, photographer Arianna Lago masterfully navigates the intersection of high fashion and elemental geography. By positioning the architectural silhouettes of Marsell footwear and handbags against environments ranging from weathered automotive surfaces to the stark, eroded strata of desert badlands, the project creates a visual dialogue between human-made minimalism and the raw, undulating textures of the natural world. Each frame leans into editorial minimalism, utilizing natural light to define forms—whether highlighting the intricate basket-weave of a structured bag against granular volcanic sand or contrasting the smooth, pliable leather of a mule against a backdrop of vintage decay. The collection effectively bridges the gap between commercial product photography and landscape artistry, treating accessories as sculptural elements within vast, desolate topographies. By weaving together macro-level product details with expansive aerial drone shots of arid riverbeds, Lago establishes a sense of scale that emphasizes both the durability of the earth and the deliberate, clean lines of the brand's contemporary design language. This project succeeds as a thoughtful study in juxtaposition, where the organic, rhythmic layers of the environment provide a grounded context for the precision of the objects within them, ultimately presenting a brand vision that feels both rooted in the physical world and transcendently modern in its approach to lifestyle storytelling.