Various Campaigns

Apr 2026

In the evocative commercial series Shifting Grounds, photographer Arianna Lago masterfully navigates the intersection of high fashion and elemental geography. By positioning the architectural silhouettes of Marsell footwear and handbags against environments ranging from weathered automotive surfaces to the stark, eroded strata of desert badlands, the project creates a visual dialogue between human-made minimalism and the raw, undulating textures of the natural world. Each frame leans into editorial minimalism, utilizing natural light to define forms—whether highlighting the intricate basket-weave of a structured bag against granular volcanic sand or contrasting the smooth, pliable leather of a mule against a backdrop of vintage decay. The collection effectively bridges the gap between commercial product photography and landscape artistry, treating accessories as sculptural elements within vast, desolate topographies. By weaving together macro-level product details with expansive aerial drone shots of arid riverbeds, Lago establishes a sense of scale that emphasizes both the durability of the earth and the deliberate, clean lines of the brand's contemporary design language. This project succeeds as a thoughtful study in juxtaposition, where the organic, rhythmic layers of the environment provide a grounded context for the precision of the objects within them, ultimately presenting a brand vision that feels both rooted in the physical world and transcendently modern in its approach to lifestyle storytelling.

Natural light, Natural light