Various Campaigns

Jul 2026

The Sary Farkash Makeup Summer 2026 campaign captures the intersection of effortless summer ease and sophisticated cosmetic precision. Through a series of carefully curated visuals, the project channels a nostalgic, cinematic energy, utilizing soft, natural light to emphasize the genuine textures of skin and the refined finish of the product line. Whether framed against the backdrop of a sun-drenched pool or within the leather-clad interior of a vintage convertible, the campaign leans into a lifestyle-forward aesthetic that feels both aspirational and intimate. Photographer Yossi Michaeli masterfully balances macro-level beauty shots with wider, narrative-driven compositions, ensuring that each application of a lip pencil or treatment becomes a moment of poised artistry. The styling by Griselle Rosario, featuring everything from retro headscarves to chic, slicked-back wet looks, provides a contemporary edge that complements the minimalist packaging design. Model Renata Gubayeva anchors the imagery, bringing a warm, approachable confidence that elevates the brand's identity. By integrating live-action techniques with a clean, editorial minimalism, the campaign highlights the brand's focus on long-lasting, high-performance formulations. This work effectively bridges the gap between commercial product photography and high-end beauty editorial, offering a polished look that prioritizes authenticity, radiant complexions, and the timeless appeal of natural, summer-inspired beauty.

Editorial, Lifestyle, Commercial

Soft Light

Cosmetics, Beauty