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·Sary Farkash Makeup - Summer 2026

Close-up portrait of model Renata Gubayeva applying a nude lip pencil to her lower lip.

Two women wearing sunglasses and beige knitwear lounge on outdoor sun chairs holding makeup tools in bright sunlight.

Sary Farkash nourishing lip treatment tube and lip pencil displayed flat over warm terracotta lipstick swatches on a plain backdrop.

Two women wearing sunglasses inside a light blue vintage convertible applying lip makeup in an outdoor setting.

Model Renata Gubayeva wearing a beige headscarf and sunglasses while leaning out of a vintage blue convertible car.

Extreme close-up of a woman's face highlighting natural skin, freckles, and neutral pink lipstick with eyes cast downward.

Model Renata Gubayeva resting by a blue swimming pool in a white bikini top with slicked-back hair.

Model reflected in a vintage car rearview mirror applying pink lipstick with a blue applicator pencil.

Model Renata Gubayeva smiles while holding navy blue Sary Farkash cosmetic tubes against a light grey studio background.

Close-up beauty portrait of model Renata Gubayeva with a short brunette bob and glossy mauve lips against a neutral backdrop.

Model Renata Gubayeva in sunglasses and a silk headscarf reclining in a light blue vintage convertible car.

Close-up beauty portrait of a woman with green eyes and matte mauve lips holding a dark blue lip liner pencil to her mouth.

Two navy blue matte lip pencils positioned diagonally and vertically against a pale studio backdrop.

Close-up portrait of model Renata Gubayeva applying a lip liner pencil to her lips against a pale grey seamless studio backdrop.

Model Renata Gubayeva leaning against a poolside ledge in a white bikini top with makeup cosmetics displayed in the foreground.

Smiling woman with wet hair and freckles holding a dark lip treatment tube in front of a blue swimming pool.

Two women showcasing matte lip shades while holding lip liner pencils to their lips against a light grey studio background.

Various Campaigns Sary Farkash Makeup - Summer 2026 2026

About

The Sary Farkash Makeup Summer 2026 campaign captures the intersection of effortless summer ease and sophisticated cosmetic precision. Through a series of carefully curated visuals, the project channels a nostalgic, cinematic energy, utilizing soft, natural light to emphasize the genuine textures of skin and the refined finish of the product line. Whether framed against the backdrop of a sun-drenched pool or within the leather-clad interior of a vintage convertible, the campaign leans into a lifestyle-forward aesthetic that feels both aspirational and intimate. Photographer Yossi Michaeli masterfully balances macro-level beauty shots with wider, narrative-driven compositions, ensuring that each application of a lip pencil or treatment becomes a moment of poised artistry. The styling by Griselle Rosario, featuring everything from retro headscarves to chic, slicked-back wet looks, provides a contemporary edge that complements the minimalist packaging design. Model Renata Gubayeva anchors the imagery, bringing a warm, approachable confidence that elevates the brand's identity. By integrating live-action techniques with a clean, editorial minimalism, the campaign highlights the brand's focus on long-lasting, high-performance formulations. This work effectively bridges the gap between commercial product photography and high-end beauty editorial, offering a polished look that prioritizes authenticity, radiant complexions, and the timeless appeal of natural, summer-inspired beauty.