Various Campaigns

Oct 2025

Sary Farkash Makeup features a series of commercial beauty campaigns focused on the application and finish of its signature lip care line. Photographed by Yossi Michaeli, the imagery utilizes a polished, clean aesthetic to highlight skin texture and product performance. Featuring model Hailey Carlson, the work employs balanced beauty light to capture a variety of looks, ranging from natural bare finishes to high-shine glosses. The photography leans into a minimalist studio approach, utilizing warm, neutral backdrops to maintain focus on the cosmetic details and packaging. The project is rendered through a series of close-up portraits and stylized collages.

Vertical, Commercial, Clean, Polished

Beauty Light

Cosmetics

Advertising Campaign