Various Campaigns: Sary Farkash Makeup
Brand
Date
Oct 2025
Description
Sary Farkash Makeup features a series of commercial beauty campaigns focused on the application and finish of its signature lip care line. Photographed by Yossi Michaeli, the imagery utilizes a polished, clean aesthetic to highlight skin texture and product performance. Featuring model Hailey Carlson, the work employs balanced beauty light to capture a variety of looks, ranging from natural bare finishes to high-shine glosses. The photography leans into a minimalist studio approach, utilizing warm, neutral backdrops to maintain focus on the cosmetic details and packaging. The project is rendered through a series of close-up portraits and stylized collages.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Context
Advertising Campaign
Associated creatives
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