Various Campaigns: Sanda Simowa Jeans Campaign

Dec 2024

The Sanda Simowa jeans campaign presents an editorial look at contemporary denim, set within modern, light-filled interior spaces. Through a series of clean compositions, the work features model Marija Stakic, whose stylized orange hair and varied styling anchor the visual narrative across multiple architectural settings. The series captures a mix of posed studio portraits and candid-style shots, leaning into a cool-toned palette and the soft, directional quality of natural light. Photographer Luke Abby leads the aesthetic direction, supported by the deliberate hair styling of Dushan Petrovich. The campaign makes frequent use of bold, vertically and horizontally aligned serif typography overlays to emphasize the Sanda Simowa brand identity within each frame.

Editorial, Vertical, Clean

Natural light

Advertising Campaign