Various Campaigns
Sanda Simowa Jeans Campaign
Brand
ProjectSanda Simowa Jeans Campaign
Date
Dec 2024
Description
The Sanda Simowa jeans campaign presents an editorial look at contemporary denim, set within modern, architectural interiors. Captured through the lens of photographer Luke Abby, the series features model Marija Stakic across a range of interior settings. The project utilizes natural light to emphasize the textures of the apparel and the surrounding environments, leaning into a clean, minimalist aesthetic. Dushan Petrovich serves as the hair stylist, contributing to the distinct visual identity of the campaign through consistent styling. The compositions frequently integrate vertical typography, balancing the brand presence with the fashion-forward imagery.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Color
Denim
Context
Advertising Campaign
Associated creatives
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