Various Campaigns

Jun 2026

The Salt & Stone Lily & Yuzu campaign masterfully leans into an editorial aesthetic that elevates personal care into a sensorial, coastal narrative. Captured by photographer Cornelius Kaess, the imagery centers on model Hyunjoo Hwang, whose presence brings a grounded, natural energy to the brand’s minimalist skincare offerings. The visual story unfolds across a series of serene beachside settings, utilizing the muted, overcast light of the shoreline to enhance the textures of sand, damp hair, and skin. By prioritizing natural light and an airy, understated color palette, the campaign achieves a quiet, high-end commercial appeal that feels both intimate and expansive. The creative execution hinges on deliberate lifestyle photography, often incorporating analogue or film techniques that lend a timeless, tactile quality to the product imagery. From close-up, sensory-focused portraits of the fragrance bottle to wide shots of the ocean horizon, the campaign positions the Lily & Yuzu collection as an essential component of summer wellness. Each frame reflects a clean, intentional approach to beauty marketing, where the focus remains steadfast on the intersection of organic environment and refined packaging. The result is a cohesive series that successfully channels the tranquil, restorative essence of a day spent by the sea, effectively bridging the gap between a high-fashion editorial look and the practical needs of a premium skincare brand.

Editorial, Lifestyle

Natural light

Skincare, Beauty