Various Campaigns

Feb 2026

The collaborative campaign between ROWSE and Arale Reartes, titled Habitar la otra, masterfully bridges the gap between commercial skincare and intimate fine art photography. Through a series of carefully composed lifestyle portraits and minimalist still lifes, the project explores the intersection of human presence and domestic ritual. Under the discerning eye of photographer Arale Reartes, the work leans into an editorial sensibility that prioritizes tactile realism and soft, natural light to elevate everyday product placement. Whether capturing the gentle interaction between a person and a skincare vial resting on skin or the quiet vulnerability of a subject captured in repose, the series utilizes high-contrast shadow patterns and intentional, grainy textures to ground the brand in a space of authenticity. The imagery moves seamlessly from tight, cinematic close-ups to atmospheric, abstract macro shots, creating a narrative that feels both personal and curated. By framing the products within the lived-in context of a bathroom or bedroom, the project moves beyond standard commercial gloss, favoring an aesthetic of stillness that highlights the geometry of the objects and the subtle marks of the human experience. It is a sophisticated study in visual storytelling, where light acts as the primary medium to unite disparate elements into a cohesive, evocative identity that lingers long after the first glance.

Lifestyle, Editorial, Editorial

Natural light