Various Campaigns: Roucha Spring 24

Brand

Various Campaigns

Date

Feb 2024

Description

The Roucha Spring 24 campaign presents a minimalist fashion editorial aesthetic, focusing on clean lines and sculptural tailoring. Across a series of portraits and studio shots, the project highlights contemporary silhouettes through a neutral color palette and balanced, structured compositions. Photographer Coni Tarallo captures model Camilla Deterre in a range of environments, from stark white walls to architectural studio backdrops. The project leans into a modern editorial style, utilizing natural light to define the drape and texture of the collection's garments. Fashion styling by Amy Mach and makeup by Akiko Owada reinforce the project's focus on monochromatic layering and precise, clean detailing.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color

Jet Black

Context

Lookbook