Model standing barefoot on a metal chair wearing a dark suit jacket and trousers with blue sleeve stripes against a white studio wall.

Model Camilla Deterre leaning against a wall in a black suit for Roucha Spring 24

Model wearing white and green track jacket holding a smartphone against a textured concrete wall

Model with blonde hair wearing a dark blazer over black trousers against a plain white wall with a sharp shadow cast

Model in blue sleeveless top holding a small brown sphere against a neutral background for Roucha Spring 24

Model lying on a grey studio floor surrounded by shoes in a high-angle fashion shot for Roucha Spring 24.

Model wearing a light blue oversized shirt and blue wide-leg trousers standing against a grey wall

Model Camilla Deterre wearing a navy blazer and trousers for Roucha Spring 24 against a white wall.

Model standing against a white studio wall wearing a light blue button-down shirt under a dark sleeveless vest with matching trousers.

Model wearing a white top and black trousers stretching arms overhead while seated on a grey modular lounge chair.

Model Camilla Deterre wearing dark sunglasses and a black blazer for Roucha Spring 24 captured by Coni Tarallo.

Various Campaigns Roucha Spring 24 2024

About

The Roucha Spring 24 campaign presents a minimalist fashion editorial aesthetic, focusing on clean lines and sculptural tailoring. Across a series of portraits and studio shots, the project highlights contemporary silhouettes through a neutral color palette and balanced, structured compositions. Photographer Coni Tarallo captures model Camilla Deterre in a range of environments, from stark white walls to architectural studio backdrops. The project leans into a modern editorial style, utilizing natural light to define the drape and texture of the collection's garments. Fashion styling by Amy Mach and makeup by Akiko Owada reinforce the project's focus on monochromatic layering and precise, clean detailing.