Various Campaigns
Roucha Spring 24
Brand
ProjectRoucha Spring 24
Date
Feb 2024
Description
The Roucha Spring 24 fashion campaign presents a study in contemporary tailoring and minimalist silhouettes. Photographed by Coni Tarallo, the series features model Camilla Deterre captured against neutral studio backdrops that emphasize the structural lines of the collection. With fashion styling by Amy Mach and makeup by Akiko Owada, the editorial utilizes natural light and clean compositions to highlight the fluid drape and oversized cuts of the garments. The imagery leans into a restrained, modern aesthetic, incorporating elements of portraiture and lookbook-style documentation.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Color
Jet Black
Context
Lookbook
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