Various Campaigns

May 2025

The RARELY ALIKE 2025 Midsummer Collection editorial campaign leans into a clean, minimalist aesthetic, placing focus on contemporary tailoring within bright, architectural interior settings. Through a series of editorial portraits, the imagery captures a interplay of textures—ranging from polished stainless steel and warm hardwood flooring to soft linen and structured knitwear. The collection is defined by a subdued, neutral colour palette with sharp contrasts and thoughtful, layered styling. Photographer Pavel Golik captures the series with an emphasis on soft, natural light, creating a contemplative atmosphere that highlights the interplay between the subject and the minimal, staged environments. The visual narrative is supported by fashion styling from Inés Barreras, with casting directed by Hatem Ben Hassine and executive production managed by Siyan Chen. Model Edith Marchiani serves as the central figure, grounding the campaign’s clean-lined focus on sculptural silhouettes and seasonal apparel.