Rapha: SS25

Apr 2025

The Rapha SS25 project is an editorial campaign that documents the intensity and scale of road cycling through a cinematic, atmospheric lens. Photographed by Mark Mahaney, the imagery captures the technical nature of the collection against the stark, expansive backdrops of desert and mountain landscapes. The series leans into a mix of high-contrast monochrome and warm-toned editorial photography, often utilizing analogue film techniques to emphasize the textures of the terrain and the focus of the riders. By juxtaposing close-up portraits and product details with wide, high-angle shots of cyclists navigating winding canyon roads, the work channels the physical endurance and graphic nature of the sport.

Editorial, Horizontal

Analogue / film, Natural light

Advertising Campaign