Rapha

Apr 2025

The Rapha SS25 project is a visual documentation of the brand's latest cycling apparel collection, captured through a series of editorial images that emphasize the scale and rugged beauty of desert landscapes. Through the lens of photographer Mark Mahaney, the collection is positioned within the context of endurance and the natural environment, utilizing techniques such as monochrome, analogue film, and golden hour lighting to craft a distinct aesthetic for the sports brand. The imagery alternates between dramatic high-angle perspectives of riders on winding mountain roads and intimate, low-key portraiture that highlights the technical detail of the performance gear. By juxtaposing stark silhouettes and high-contrast textures with the warmth of natural light, the campaign channels the experience of the open road, grounding the collection in a sense of exploration.

Editorial, Horizontal

Analogue / film, Natural light

Cycling

Advertising Campaign