Rapha

Apr 2025

For their SS25 cycling collection, Rapha presents a campaign that captures the intersection of athletic performance and the expansive desert landscape. Photographed by Mark Mahaney, the project leans into a dual aesthetic, alternating between high-contrast monochrome editorial shots and warm, natural light studies. The work emphasises the graphic scale of winding mountain roads and rugged terrain, positioning the cyclist against the backdrop of natural formations and twilight skies. Techniques such as analogue film and low-key lighting heighten the atmospheric quality of the imagery, moving beyond standard product shots to document the ride itself. The execution frames the apparel in context, from action-oriented shots of riders in formation to intimate, sun-drenched close-ups of the performance fabrics. By integrating drone footage and sweeping perspectives, the project captures the physical endurance inherent to the sport within an open, arid environment.

Editorial, Horizontal

Analogue / film, Natural light

Cycling

Advertising Campaign