Various Campaigns

Feb 2026

The Quay Australia x The XOXO Collection campaign is a masterclass in modern commercial eyewear branding, utilizing a saturated, color-blocked palette to emphasize the playful yet sophisticated nature of the product. Captured through the lens of photographer Danielle St. Laurent, the project leans into a polished editorial aesthetic that balances minimalism with striking graphic elements. By integrating oversized heart-shaped props and geometric sets against clean white and muted pink backdrops, the campaign successfully elevates the eyewear into a central accessory rather than just a functional necessity. The use of studio strobe lighting creates a bright, consistent look that highlights the diverse lens gradients and frame textures found across the collection, from tortoiseshell cat-eyes to contemporary aviators. Each portrait-focused composition maintains a deliberate sense of symmetry, allowing the subjects—styled in sharp tailoring, textured cream jackets, and vibrant red accents—to ground the surrealist flair of the studio environment. This commercial series avoids unnecessary clutter, favoring a high-key approach that puts the brand’s identity front and center. By blending lifestyle warmth with high-end editorial precision, the work functions as a cohesive visual narrative that speaks directly to a trend-conscious audience, effectively showcasing the breadth of the collaboration while maintaining a remarkably uniform visual language throughout every frame.

Lifestyle, Editorial, Portrait, Commercial, Portrait, Portrait, Commercial, Commercial

Studio strobe

Eyewear, Fashion, Fashion, Eyewear, Fashion