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Various Campaigns: Pure Beauty — Dream Blunt Rotation 2025

Brand
Various Campaigns
Date

Jul 2025

Description

Pure Beauty’s 'Dream Blunt Rotation 2025' campaign is an expansive editorial project that captures a series of intimate, character-driven portraits. The collection moves between clean, studio-lit setups and gritty, urban environments, maintaining a consistent focus on raw textures and authentic subject matter. Photographed by Wade Schaul, the campaign utilizes a distinct aesthetic built on analogue film and warm, natural light. By weaving together saturated studio backdrops with the dramatic golden hour hues of city streets, the project leans into a retro, editorial mood. The imagery prioritizes clean composition, showcasing the product line through direct, candid interaction.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Context

Editorial

Associated creatives

Wade Schaul
Wade SchaulPhotographer
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