Various Campaigns
Pure Beauty — Dream Blunt Rotation 2025
Brand
Date
Jul 2025
Description
The 'Dream Blunt Rotation 2025' campaign for Pure Beauty presents a series of intimate portraits and commercial imagery that lean into a retro editorial aesthetic. Photographed by Wade Schaul, the project utilizes analogue film techniques and natural light to capture an authentic, candid atmosphere across a range of indoor and outdoor settings. The work centers on the brand's signature yellow packaging, weaving the product into the daily rituals of the featured subjects. The visual narrative shifts between clean, vibrant studio portraits set against saturated solid-color backdrops and gritty, warm-toned urban scenes defined by dramatic golden hour lighting.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Context
Editorial
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