Various Campaigns

Jun 2026

This collaborative campaign for the PRM x Adidas Originals Stan Smith 80 collection deftly bridges the gap between heritage footwear and modern editorial photography. Captured by photographer Paulina Manterys, the project leans into a high-concept visual language that prioritizes texture, transparency, and geometric precision. By utilizing recurring elements like frosted glass panels, vibrant green gradients, and minimalist wireframe furniture, the series creates a cohesive atmospheric narrative that elevates everyday athletic apparel into high fashion territory. The work skillfully employs a low-key chiaroscuro lighting technique to add depth and mood to the subjects, contrasting sharp, high-contrast silhouettes against ethereal, diffused backgrounds. This studio strobe execution ensures that the iconic silhouette of the Stan Smith 80 remains the grounding anchor amidst more abstract, experimental compositions. Several frames incorporate a sophisticated digital glitch effect, further reinforcing a contemporary, forward-thinking aesthetic that disrupts traditional product display norms. Throughout the collection, the interaction between the subjects and the set design—ranging from stacked grid-patterned pedestals to deliberate shadow play—creates a balanced, visually arresting study of sportswear branding. The result is a refined, minimalist project that successfully recontextualizes a classic shoe design through a lens of contemporary lifestyle editorialism, proving that even the most recognizable silhouettes can find new resonance through disciplined, creative studio production.

Commercial, Editorial

Studio strobe

Footwear, Fashion