Various Campaigns

Jul 2026

The POMANDERE FW26 campaign serves as a masterclass in editorial minimalism, grounding high-end luxury fashion within a tactile, lived-in reality. Through a sophisticated series of diptychs, the campaign explores the intersection of architectural structure and soft human movement. Photographer and art director Gautier Pellegrin expertly leverages natural light to emphasize the rich, varied textures of the collection, from heavy wool coats and corduroy shirts to intricate knitwear and supple leather accessories. The visual language leans into a warm, earthy color palette that feels both contemporary and timeless, creating a cohesive dialogue between studio-strobe product highlights and candid lifestyle portraiture. Model Tanya Ruban anchors the project, her presence shifting seamlessly from urban outdoor environments to the quiet intimacy of minimalist interiors. With thoughtful grooming by makeup artist Karin Borromeo, the imagery maintains an understated polish that prioritizes garment craftsmanship and structural layering over artifice. By framing the clothes through a lens of daily ritual—the coffee run, a moment of rest on a quilted sofa, or a quiet urban walk—the work transcends traditional fashion advertising. It channels an approachable elegance, inviting the viewer to engage with the garment as an extension of the wearer’s environment. This collection successfully balances clean, sharp composition with the warmth of natural textures, cementing a visual identity that is as grounded as it is elevated.

Editorial, Lifestyle, Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion