Various Campaigns

Nov 2025

The Polène jewelry campaign explores the sculptural intersection of metallic forms and organic materials. Shot by photographer Jacques Brun, the imagery highlights signature pieces through a minimalist lens, utilizing soft diffused lighting and clean, neutral backdrops to emphasize the craftsmanship of the accessories. Featuring model Sophie Koella, the visuals lean into a quiet, commercial aesthetic with a focus on macro product detail and tactile textures. The series captures a cohesive editorial sensibility, incorporating leather inlay elements and fluid metal silhouettes. Stylist Laetitia Leporcq worked alongside hair stylist Tosh and makeup artist Yvane Rocher to maintain a polished, natural appearance, while casting director Arthur Méjean unified the project's visual direction. The photography employs a consistent vertical format, balancing portraiture with intimate product close-ups.

Vertical, Commercial, Minimalist, Clean

Soft Light

Jewellery

White Seamless

Advertising Campaign