Various Campaigns: PHAN HUY COUTURE FALL WINTER 25-26 CAMPAIGN

Oct 2025

The Phan Huy Couture Fall Winter 25-26 campaign presents a series of high-fashion editorial portraits that draw heavily from classical Romantic-era landscape painting. Photographer Szilveszter Mako and stylist Steven Doan orchestrate a series of atmospheric, painterly compositions featuring model Jojo Schneider, focusing on the sculptural integrity of the garments. The collection features complex architectural forms, utilizing structural boning, tulle paneling, and intricate beadwork to create dramatic silhouettes. Executed with a focus on chiaroscuro lighting and earthy, muted tones, the project leans into cinematic textures. The imagery balances the delicate nature of couture textiles—including feathers, metallic mesh, and woven botanical embroidery—against rugged, dark, and moss-covered rocky terrain. By blending soft, directional light with grain-rich, analogue-inspired finishes, the campaign highlights the tactile and technical craftsmanship of the couture designs.