Various Campaigns

Oct 2025

The Phan Huy Couture Fall Winter 25-26 campaign presents a series of high-fashion editorial portraits that draw heavily from the aesthetic traditions of Romantic-era landscape painting. Captured by photographer Szilveszter Mako and styled by Steven Doan, the work places model Jojo Schneider within atmospheric, moody environments defined by rocky terrain, mossy textures, and turbulent, painterly backdrops. The imagery utilizes soft, directional lighting and chiaroscuro techniques to emphasize the sculptural silhouettes and intricate craftsmanship of the couture collection. Across the series, the styling transitions between architectural structures, metallic mesh, delicate beadwork, and layered tulle, set against deep, desaturated earth tones. The project leans into a cinematic and raw visual language, utilizing techniques such as analogue film grain to lend a timeless quality to the garments.