Various Campaigns: Pattern Chineso SS25

Mar 2025

The Pattern Chineso SS25 collection project explores a synthesis of minimalist streetwear and high-contrast editorial photography. Captured by photographer Matias Alfonzo, the campaign utilizes a combination of natural light and gritty, monochrome studio techniques to highlight the collection's graphic textiles and polka-dot patterns. The imagery oscillates between intimate, abstract portraits and expansive outdoor scenes, set against both architectural urban frames and organic textures. By employing distinct artistic compositions, the work establishes a clean visual narrative that emphasizes the layering and raw tailoring of the garments.

Vertical, Clean, Editorial

Natural light

Lookbook