Various Campaigns
Pattern Chineso SS25
Mar 2025
The Pattern Chineso SS25 project is a comprehensive fashion editorial campaign that leans into a tactile, layered aesthetic. The imagery explores the intersection of streetwear and graphic textiles, documenting the collection through a blend of clean, high-contrast studio portraits and candid, natural-light outdoor photography. Photographer Matias Alfonzo utilizes a range of visual techniques to define the collection's identity, moving between gritty monochrome compositions and vibrant, colour-blocked artistic frames. The campaign highlights patterned denim and casual silhouettes, often set against raw architectural elements or organic backgrounds that emphasize the collection's textural quality.
Vertical, Clean, Editorial
Natural light
Designer Fashion
Lookbook
