Various Campaigns

Feb 2026

The Patrick McDowell AW26 project represents a masterclass in editorial fashion photography, stripping away the noise of the industry to focus entirely on form, texture, and light. Through the lens of photographer Fran Gomez de Villaboa, this series leans into a refined, minimalist aesthetic that defines the collection's high-end appeal. The visual narrative is articulated through a series of evocative monochromatic portraits, where the interplay of shadow and structure takes center stage. By utilizing low-key chiaroscuro techniques and deliberate natural light, the campaign transforms simple studio environments into dynamic canvases. The imagery highlights a sculptural approach to the human figure, as subjects engage with draped textiles and structural elements to create depth. Each frame channels a cinematic quality, where the deliberate contrast between crisp white fabric and deep black silhouettes emphasizes the intricate details of the garments. From the interplay of shimmering crystal embellishments to the sweeping curves of voluminous skirts, the work maintains a balance between raw, organic human expression and the polished artifice of high fashion. This collection manages to feel both timeless and contemporary, relying on a sophisticated, restrained palette that allows the interplay of textures and the architectural silhouettes of the pieces to serve as the ultimate focal point of the visual story.

Editorial, Vertical

Natural light, Low-key / chiaroscuro, Low-key / chiaroscuro

Luxury Fashion Houses, Fashion