Various Campaigns

Sep 2024

The Paris Georgia SS 25 collection campaign highlights a sophisticated approach to contemporary fashion design. Shot with a focus on structural garment silhouettes and fluid fabric textures, the project employs a minimalist aesthetic that relies on clean composition and intentional staging. Photography by Angele Chatenet incorporates varied lighting techniques, including crisp natural light and direct flash, to emphasize the materiality of the collection’s floral slips, structured blazers, and textured fringe pieces. The series, styled by Vanessa Coyle, features a deliberate interplay between neutral studio backgrounds and bold, primary-coloured elements. Through a blend of editorial portraiture and outdoor movement-based frames, the project establishes a cohesive visual narrative defined by sleek tailoring and balanced proportions, with grooming contributions from hair stylist Moe Mukai and makeup artist Georgina Graham.

Editorial, Vertical, Clean

Natural light

Designer Fashion

White Seamless

Lookbook