Various Campaigns: Paris Georgia SS 25

Brand

Various Campaigns

Date

Sep 2024

Description

The Paris Georgia SS 25 campaign captures a collection defined by fluid silhouettes, sculptural draping, and a minimalist aesthetic. Across a series of editorial portraits, the imagery balances clean studio compositions with outdoor movement, utilizing a mix of natural light and direct flash to emphasize garment texture and fabric depth. Photographer Angele Chatenet leads the visual execution, supported by fashion styling from Vanessa Coyle. The look is refined through soft, defined hair styling by Moe Mukai and makeup by Georgina Graham. The project leans into an editorial sensibility, focusing on primary colour accents and structured layering to highlight the seasonal wardrobe staples.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Background

White Seamless

Context

Lookbook