Model with curly hair in patterned bra and underwear with red socks and heels against a white background

Model wearing patterned bra and purple tights holding a bar against a plain white background

Five models wearing floral print bras and red leggings posing against a white studio background

Model with blonde hair wearing patterned lingerie, a black skirt, and thigh-high socks against a white studio background.

Five female models posing in floral print bras and red hosiery against a white studio background.

Model wearing a bright red bra and underwear set with a pink beaded necklace against a white background.

Four diverse female models wearing bras in various shades against a clean white backdrop

Various Campaigns Parade Bra Launch 2025

About

The Parade Bra Launch campaign for Various Campaigns presents a series of studio portraits focused on the collection's vibrant patterns and floral textiles. Shot against a clean, minimalist backdrop, the imagery utilizes soft, even natural light to emphasize the textures of the lingerie and the high-contrast color palette of the hosiery. Creative direction is led by Jen Brill, with photography by Zoe Natale Mannella and fashion styling by Chelsea Zalopany. The commercial and editorial project captures both individual and group compositions, featuring a diverse cast of models to highlight the collection's range.