Various Campaigns: Parade Bra Launch
Brand
Date
Apr 2025
Description
The Parade Bra Launch campaign for Various Campaigns presents a series of studio portraits focused on the collection's vibrant patterns and floral textiles. Shot against a clean, minimalist backdrop, the imagery utilizes soft, even natural light to emphasize the textures of the lingerie and the high-contrast color palette of the hosiery. Creative direction is led by Jen Brill, with photography by Zoe Natale Mannella and fashion styling by Chelsea Zalopany. The commercial and editorial project captures both individual and group compositions, featuring a diverse cast of models to highlight the collection's range.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Background
White Seamless
Context
Advertising Campaign
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