Various Campaigns

Apr 2025

The Parade Bra Launch campaign highlights a new collection through a series of studio-based portraits that emphasize pattern and color. Captured by photographer Zoe Natale Mannella, the work utilizes a minimalist approach with soft, even studio lighting to focus on the textures of the floral-printed lingerie and vibrant hosiery. The imagery features creative direction by Jen Brill, with fashion styling by Chelsea Zalopany. Spanning the lingerie and underwear industry, the campaign leans into a clean, commercial aesthetic. The photography incorporates varied compositions, ranging from singular portraits to group shots, all set against neutral seamless backdrops. These images utilize vertical and horizontal orientations to showcase the collection's diverse aesthetic.

Vertical, Commercial, Clean

Natural light

Lingerie & Underwear

White Seamless

Advertising Campaign