Various Campaigns: OX NY
Brand
Date
Oct 2025
Description
OX NY serves as a dedicated editorial project for the luxury fashion market, leaning into a refined, monochromatic aesthetic. Through the lens of photographer Paul Kooiker, the series examines form and detail, utilizing analogue film techniques to capture texture and subtle shadow work. Characterized by its intimate vertical framing and precise composition, the project highlights the interplay of light on skin and jewelry. Creative execution is supported by the focused makeup artistry of Kathinka Gernant, with additional detail-oriented finishing provided by manicurist Daniel Smedeman. Casting for the series was directed by Michiel van Maaren.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Industries
Background
Grey Seamless
Context
Editorial
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