Various Campaigns: Outside In

Dec 2025

Outside In is a beauty campaign defined by a minimalist, earth-toned aesthetic that emphasizes the tactile qualities of its serum foundation and facial oil range. Captured by photographer Troy Covey, the imagery leans into organic textures, pairing cosmetic containers with stone ledges, draped silk fabrics, and raw botanical forms. The photography utilizes soft, diffused lighting and macro techniques to highlight the debossed branding and matte, speckled finishes of the packaging. By juxtaposing frosted glass and warm amber liquids against neutral marble and soft fabric backgrounds, the campaign maintains a consistent, refined visual language centered on clean, organic beauty.

Commercial, Horizontal, Minimalist, Warm

Soft Light

Advertising Campaign