Various Campaigns

Mar 2026

The OSOI S/S 26 Footwear Campaign is a masterclass in urban fashion storytelling, seamlessly blending editorial grit with the sophisticated, minimalist aesthetic synonymous with the brand. Under the creative direction of Sylvia Perez, the project leans into an industrial landscape, utilizing weathered concrete walls, metal utility poles, and urban street infrastructure to ground its experimental silhouettes. Photographer Fausto Elizalde captures a series of dynamic, often gravity-defying poses that serve to highlight the versatility of the footwear, ranging from slouchy suede ankle boots to polished leather wedges and stud-embellished flats. By prioritizing natural light and a candid, lifestyle-oriented approach, the imagery transcends traditional product catalogs, creating a cohesive visual narrative that feels both raw and curated. Makeup artist Gianluca Venerdini complements this grounded, urban sensibility with a polished, subtle aesthetic that allows the textures of the apparel and the sculptural quality of the shoes to remain the focal point. Through a mix of lifestyle portraiture and precise commercial product shots, the campaign employs a technique of stark environmental contrast, where the softness of the brand’s layered styling meets the hard edges of the city. This project successfully establishes the OSOI collection within a contemporary, real-world context, proving that even the most elevated footwear design can feel at home on the textured, living pavement of an active city street.

Lifestyle, Editorial

Natural light

Footwear, Fashion