Woman with a dramatic sculpted retro hairstyle in a black off-the-shoulder dress posing against a clean white seamless studio backdrop.

Person in a massive black sequined puffer coat with a retro styled bouffant wig smiling against a white studio backdrop.

Model with structured retro bouffant hair and black gloves looking over shoulder against a textured studio backdrop.

Amanda Lepore with voluminous blonde hair in an embellished gown against a white studio backdrop with Proud to Be text overlay.

Black and white portrait of a woman in an oversized glossy puffer jacket with retro styled hair against a textured studio backdrop.

Amanda Lepore in a pink latex mermaid dress posing next to an entertainer in a sculptural black coat against a grey textured backdrop.

Black and white portrait of Amanda Lepore holding a hand mirror and comb in an embellished corset dress against a white studio background.

Black and white portrait of a person with sculptural looped braided hair wearing a black sleeveless top with white draped fabric.

Black model with a dramatic sculptural braided crown hairstyle posing with crossed arms against a clean white backdrop.

Black and white portrait of a person with a retro bouffant hairstyle wearing an ornate crystal choker and black sequin wrap.

Amanda Lepore in a pink latex dress and long pink gloves blowing a kiss against a white background for the Oribe Pride Campaign

Black and white studio portrait of two smiling people embracing, styled with retro bouffant hair and ornate statement jewelry.

Four drag performers including Amanda Lepore posing in glamorous gowns against a white seamless studio backdrop.

Monochrome portrait of Amanda Lepore with voluminous retro hairstyle and crystal embellished corset with Proud to Be text overlay.

Smiling model with sculptural red looped braids holding hands to cheeks in a black top with draped white sash.

Black and white portrait of a person with a retro bouffant hairstyle, sparkling cuff bracelet, and arm tattoo against a white backdrop.

Various Campaigns Oribe Pride Campaign 2026

About

The Oribe Pride campaign serves as a powerful tribute to individuality and the artistry of self-expression within the haircare and beauty industry. Featuring a collection of striking portraits, the campaign leans into a high-glamour aesthetic that celebrates the intersection of heritage, identity, and creative freedom. Photographer Jonas Huckstorf masterfully captures this energy, moving between high-key studio strobe lighting that emphasizes clean, architectural silhouettes and more intimate, natural light portraits that dwell in soft, cinematic chiaroscuro. At the heart of the visuals is the meticulous work of hair stylist Joey George, who crafts elaborate, 1950s-inspired bouffants and gravity-defying braided crowns that function as sculptural masterpieces. Complementing this, makeup artist Steven Canavan delivers bold, theatrical looks that perfectly balance the polished retro-glamour vibe. The project, which includes iconic figures such as entertainer Amanda Lepore, utilizes a recurring 'Proud to Be' graphic motif to ground the editorial portraits in a celebratory, communal narrative. Through a deliberate blend of black-and-white photography and vibrant, stylized color overlays, the campaign avoids generic tropes, instead offering a sophisticated, textured look at modern beauty. The result is a cohesive, highly curated series that reinforces the brand's commitment to inclusive, professional-grade styling while maintaining a sharp, contemporary editorial edge that feels both nostalgic and distinctly forward-thinking.