Various Campaigns: Oribe Gold Lust
Brand
Date
May 2025
Description
The Oribe Gold Lust campaign presents a series of commercial beauty portraits focused on hair health and texture. Photographed by Victor Demarchelier, the series features models against neutral grey studio backdrops to maintain a clean, editorial aesthetic. Art direction by Alex Wiederin complements the soft light techniques used to define the styling. The work highlights the collaboration of hair stylist Eugene Souleiman, makeup artist Maki Ryoke, and fashion editor Haidee Findlay-Levin.
Style
Horizontal, Commercial, Clean
Techniques
Soft Light
Industries
Color
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
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