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OLAPLEX - Beauty Campaign
Date

Apr 2025

Description

OLAPLEX's beauty campaign features a series of minimalist studio portraits starring model Marie Seguy. The series maintains a clean aesthetic, utilizing soft light and a warm-toned backdrop to focus on hair texture and natural form. Photographer Liz Collins captures the subject in monochromatic styling, with fashion direction by Daniel Edley. The imagery highlights intricate hair styling by Naeemah Lafond and understated makeup by Francelle Daly, emphasizing a commercial approach to beauty portraiture.

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