Various Campaigns: Oasis x Lovers FC
Dec 2025
The Oasis x Lovers FC collaboration presents a fashion editorial series that draws inspiration from the grit and aesthetic of grassroots sports culture. The campaign leverages analogue film techniques to capture an authentic, nostalgic atmosphere across a series of athletic portraits. Through a lens of documentary-style photography, the project explores the intersection of sportswear and casual styling. Photographer Luc Coiffait directs the visual narrative, alternating between warm-toned, natural light imagery and high-contrast monochrome shots. The collection documents models on outdoor pitches and park settings, emphasizing the textures of the jersey fabric and the weathered landscape of local sports fields.
Editorial, Vertical
Natural light, Analogue / film
Park
Editorial








