Various Campaigns

Sep 2024

The O Lingerie campaign captures a series of intimate, editorial-style portraits that lean into warm, earthy tones and relaxed domestic settings. Featuring model Sofia Mechetner, the work explores a sophisticated aesthetic that blends refined lace and mesh apparel with lush outdoor courtyards and sun-drenched interiors. Photographer Yossi Michaeli utilizes soft natural light throughout the series to emphasize the tactile details of the lace embroidery and silk fabrics. The compositions maintain a clean, polished feel, moving between candid lifestyle moments and structured fashion portraiture, all while highlighting the interplay of shadow and light against neutral architectural textures.

Vertical, Warm

Natural light

Lingerie & Underwear