Various Campaigns

Jun 2026

The Nile collection by Noora Shawqi captures the intersection of high-end jewellery and sophisticated fashion through a lens of editorial minimalism. Orchestrated by creative director and stylist Marilla Rizzi, the project embraces a warm, monochromatic visual language that elevates the intricate gold and diamond pieces. Photographer Sam Rawadi utilizes soft, directional lighting and beauty light techniques to emphasize the metallic sheen of the jewellery against a curated palette of terracotta, amber, and vibrant yellow studio backdrops. The compositions are intentionally tight, often employing macro-level detail to highlight the fine craftsmanship of stackable rings and delicate chain necklaces. With makeup artistry by Ivanna Beirut providing a polished finish, the imagery leans into a clean, commercial aesthetic that remains deeply rooted in fashion storytelling. By pairing structured leather jackets and fluid satin slip dresses with the collection, the visuals allow the accessories to serve as the primary focal point of each portrait. This campaign channels a refined, cinematic mood, where the negative space of the solid backgrounds directs the viewer's gaze toward the textures of the model's voluminous hair and the intentional styling of the garments. Ultimately, the work functions as a seamless marriage of luxury goods and contemporary portraiture, showcasing the brand's commitment to clean, high-impact design across every frame.

Editorial, Commercial

Soft Light, Natural light

Jewellery, Fashion