Various Campaigns

Sep 2025

Nonfiction Beauty explores its fragrance portfolio through a series of evocative product and atmospheric images captured by photographer Wade Schaul. The work balances commercial product photography with artistic, tactile explorations of the scents' ingredients and environmental influences. The imagery employs a clean, minimalist aesthetic, frequently utilizing soft, even studio lighting to emphasize the structural clarity of the glass vessels and typographic labels. These product-focused frames are interspersed with atmospheric coastal scenes and abstract still-life compositions that lean into tactile, graphic, and analogue techniques. By pairing sharp commercial visuals with organic, film-based textures and warm, golden-hour light, the campaign establishes a consistent mood across the Eau de Parfum collection.

Commercial, Clean, Minimalist, Vertical

Soft Light

Fragrance

Advertising Campaign