Various Campaigns: NONFICTION Beauty Eau de Parfum For Rest with Open Arms

Sep 2025

This photography campaign for Nonfiction Beauty showcases the For Rest and Open Arms eau de parfum collections through a mix of clean commercial product shots and atmospheric fine art photography. Photographer Wade Schaul employs a minimalist aesthetic, utilizing soft light and deliberate composition to highlight the tactile qualities of the fragrance bottles and their curated environments. The series transitions between structured, commercial product photography—often set against solid powder blue or white backdrops—and more evocative, artistic imagery. Techniques such as long exposure and analogue film capture, evidenced by Kodak Portra rebate markings, add a retro, textured depth to the portfolio. By pairing these precise bottle shots with organic, abstract captures of ocean horizons and citrus rinds, the campaign builds an atmospheric visual language for the fragrance line.

Commercial, Clean, Minimalist, Vertical

Soft Light

Advertising Campaign