Various Campaigns

Sep 2025

The No Makeup Makeup beauty campaign features a series of portraits emphasizing natural skin textures and minimalist cosmetic application. Captured by photographer Alena Sazonova, the project leans into a clean aesthetic that highlights dewy finishes, neutral tones, and realistic facial features across diverse subjects. Execution focuses on tight, intimate framing and soft, flattering lighting to showcase the product line. These commercial beauty assets incorporate instructional typography, positioning the imagery as both a visual lookbook and a guide for achieving a natural, low-effort look. The work utilises a warm, clean palette to ensure a cohesive identity across the various portrait compositions.

Vertical, Commercial, Clean

Cosmetics

Advertising Campaign