Various Campaigns
Nécessaire - Rosemary Hair Serum - Campaign
Brand
Date
Aug 2025
Description
Nécessaire highlights the launch of its Rosemary Hair Serum through an editorial beauty campaign featuring model Nanabah Grace. Captured by photographer Jens Ingvarsson, the series utilizes clean studio lighting against minimalist backdrops to emphasize the product's focus on texture, volume, and hair health. With hair styling by Hikaru and makeup by Karo Kangas, the imagery leans into a natural aesthetic, showcasing diverse hair types from sleek, glossy strands to dynamic curls. The project was cast by Alexander Torres, focusing on intimate, tight-frame portraits that prioritize clarity and a refined, commercial look.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Haircare
Background
White Seamless
Context
Advertising Campaign
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