Various Campaigns: Nécessaire - Rosemary Hair Serum - Campaign

Aug 2025

Nécessaire highlights the launch of its Rosemary Hair Serum through an editorial beauty campaign. Centered on portraiture, the project features model Nanabah Grace in a series of close-up profiles that emphasize hair texture and natural movement. Photographer Jens Ingvarsson utilizes clean studio lighting against minimalist white backdrops to establish a refined aesthetic. Hair stylist Hikaru draws focus to the product's application by showcasing various hair types, from voluminous curls to sleek, glossy strands. With makeup by Karo Kangas and casting by Alexander Torres, the imagery leans into a natural light aesthetic that prioritizes clarity and detail, aligning with the brand's approach to haircare.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign