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Nécessaire - Rosemary Hair Serum - Campaign
Date

Aug 2025

Description

Nécessaire presents a beauty campaign for its Rosemary Hair Serum, focusing on high-definition hair texture and editorial portraiture. Photographer Jens Ingvarsson captures model Nanabah Grace across a series of close-up portraits, highlighting natural volume and shine against a minimalist white backdrop. With hair styling by Hikaru and makeup by Karo Kangas, the campaign leans into a clean and polished aesthetic. Casting for the project was provided by Alexander Torres, emphasizing natural features and varied hair textures through editorial and commercial photography techniques.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Haircare

Background

White Seamless

Context

Advertising Campaign

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