Various Campaigns: NÉCESSAIRE CYPRÈS-CITRONNÉ CAMPAIGN

Sep 2025

The NÉCESSAIRE CYPRÈS-CITRONNÉ campaign is a sophisticated series of beauty and skincare visuals that focus on sculptural form and tactile detail. Photographed by Coni Tarallo, the campaign channels a minimalist aesthetic, frequently utilizing low-key chiaroscuro lighting to carve out the human silhouette against clean, neutral backgrounds. Working alongside fashion editor Elly Mcgaw and set designer Caz Slattery, the production team emphasizes geometry and texture through both studio portraiture and environmental product shots. The imagery relies on high-contrast techniques and careful lighting—ranging from soft, diffused tones to sharp, directional highlights—to underscore the fluid relationship between skin and water. Casting director Evagria Sergeeva and director of photography Basil Fauchier supported the execution, which features models Awuor Dit, Anastasiia Koval, and Sergio Perdomo.

Clean, Vertical, Editorial

White Seamless

Advertising Campaign