Various Campaigns
Mykita campaign by Nikki McClarron
Brand
Date
Dec 2025
Description
Mykita presents a series of editorial eyewear campaigns captured by photographer Nikki McClarron. The portraiture features model Itshak Vanunu, focusing on the refined details of the brand’s minimalist frames against a neutral, high-key backdrop. The execution relies on a clean, editorial aesthetic, utilizing natural light to highlight textures and form. The series leans into a classic, tactile look, accented by analogue film techniques and macro perspectives. Styling by Hannah Ryan, hair by Pål Berdahl, and makeup by Niamh Quinn support the precise visual language of the frames.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Eyewear
Background
White Seamless
Context
Advertising Campaign
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