Woman in a black backless gown applying lipstick while looking into a mirror in a modern metallic restroom.

Close-up portrait of a woman with dark slicked hair and red lipstick wearing a black structured top against a metallic background.

Model posing in a sheer black lingerie set with garter straps against a dark night city backdrop.

Model in a burgundy off-the-shoulder dress standing inside a glass elevator shaft for MURMUR FW Campaign shot by Stefan Dani

Model walking down a wet city street wearing a black blazer, blue satin top, and denim jeans for the MURMUR FW Campaign.

Model posing in a brown sheer blouse and chocolate brown leather midi skirt inside a concrete underground parking garage.

Various Campaigns MURMUR FW Campaign 2025

About

The MURMUR FW campaign captures the brand's seasonal collection through a series of fashion editorials and commercial photography. Shot by photographer Stefan Dani, the project explores the interplay between structured apparel and urban environments. The visual narrative leverages diverse settings, ranging from sleek, dark metallic interiors and glass elevator shafts to subterranean parking structures and rainy city streets. The campaign makes use of chiaroscuro lighting and flash photography to emphasize the textural details of the collection, which includes corseted evening gowns, sheer lingerie, and leather separates. By integrating editorial portraiture with candid streetwear-inspired framing, the series highlights the brand’s silhouettes against both artificial, high-contrast studio-style light and natural ambient daylight.