Various Campaigns
Moroccanoil - High Shine Gloss Mask
Brand
Date
May 2025
Description
Moroccanoil presents a commercial beauty campaign for its High Shine Gloss Mask, captured through a series of portrait and group images. The series leans into a refined aesthetic, utilizing clean, bright beauty light to emphasize product packaging and hair texture. The project was photographed by Stephen McGinn and Rebecca Siegel. The imagery features various subjects showcasing voluminous, glossy hair against soft gradient backgrounds, maintaining a consistent aesthetic across vertical and horizontal formats.
Style
Vertical, Commercial, Clean, Glossy
Techniques
Beauty Light
Industries
Haircare
Background
Gradient
Context
Advertising Campaign
Associated creatives
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