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Various Campaigns: Merrell SpeedARC Campaign

Date

Feb 2025

Description

Merrell presents the SpeedARC campaign, a commercial project focused on performance footwear. The visual narrative employs a split-composition technique, contrasting high-speed, monochromatic action photography with crisp, detailed macro product shots. Photographer Julien Vallon captures the sneakers in motion against outdoor urban environments, while fashion styling by Savannah White accentuates the technical apparel and design elements. The imagery, utilizing natural light and high-speed freeze techniques, highlights the textured tread and sculpted cushioning of the SpeedARC line.

Style

Horizontal, Commercial, Clean

Color
Jet Black
Pure White
Context

Advertising Campaign

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