Various Campaigns: Merrell SpeedARC Campaign
Brand
Date
Feb 2025
Description
Merrell presents the SpeedARC campaign, a commercial project focused on performance footwear. The visual narrative employs a split-composition technique, contrasting high-speed, monochromatic action photography with crisp, detailed macro product shots. Photographer Julien Vallon captures the sneakers in motion against outdoor urban environments, while fashion styling by Savannah White accentuates the technical apparel and design elements. The imagery, utilizing natural light and high-speed freeze techniques, highlights the textured tread and sculpted cushioning of the SpeedARC line.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
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