Various Campaigns
Merrell SpeedARC Campaign
Brand
ProjectMerrell SpeedARC Campaign
Date
Feb 2025
Description
The Merrell SpeedARC campaign highlights the intersection of technical performance and outdoor lifestyle. Photographed by Julien Vallon, the series utilizes split-composition layouts that contrast dynamic, motion-focused action photography with detailed macro product shots of the SpeedARC footwear. The execution relies on a clean, commercial aesthetic that emphasizes the sculpted soles and textured materials of the shoe. Featuring fashion styling by Savannah White, the campaign integrates outdoor action shots with crisp product studies to frame the footwear within an active, urban performance context.
Style
Horizontal, Commercial, Clean
Industries
Outdoor & Performance Apparel
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
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