Various Campaigns

Jan 2024

The MAYDI Fall Winter 2024 collection campaign presents a series of fashion editorial images that centre on the brand’s signature knitwear. Photographed by Lucas Ricci, the imagery emphasises the tactile quality of the collection through clean, minimalist framing and soft lighting. Each composition highlights the intricate craftsmanship of the garments, utilizing close-up portraiture and still-life arrangements to showcase wool fibres, geometric stitches, and natural materials. Antonella Barbato provides makeup artistry throughout the campaign, maintaining a neutral aesthetic that directs focus to the collection’s earthy palette and raw texture. The project draws on an analogue-inspired, editorial approach to document the season.

Vertical, Editorial, Tactile

Soft Light

Designer Fashion

Lookbook