Various Campaigns: MAYDI Fall Winter 2024 Collection
Brand
Date
Jan 2024
Description
The MAYDI Fall Winter 2024 Collection campaign presents an editorial look at the brand’s latest knitwear. Photographed by Lucas Ricci, the work focuses on the intersection of craft and textile design, utilizing soft, diffused lighting to emphasize the fibers, stitch patterns, and tactile quality of the wool garments. The imagery alternates between studio portraits and still-life compositions. These frames utilize minimalist styling and natural light to document the organic interaction between the knit textures and varied surfaces, including wood and raw minerals. Makeup by Antonella Barbato complements the clean, understated aesthetic of the fashion series.
Style
Vertical, Editorial, Tactile
Techniques
Soft Light
Industries
Context
Lookbook
Associated creatives
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