Various Campaigns: Matsuda 2025 Campaign

Brand

Date

Feb 2025

Description

The Matsuda 2025 campaign serves as a visual exploration of the brand's heritage eyewear archive. The editorial series features models captured by photographer Thanassis Krikis against a stark, neutral backdrop, allowing the sculptural frames to occupy the central focus. Utilizing a monochrome palette and soft, directional lighting, the imagery leans into a clean, high-contrast aesthetic. The execution incorporates analogue film techniques to emphasize the archival nature of the collection, with fashion editor and stylist Nicholas Georgiou curating the sartorial pairings. Model Keny Salgado is joined by hair stylist Daniel Babek and makeup artist Athina Karakitsou to complete the composition.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Eyewear

Color

Jet Black

Pure White

Background

White Seamless

Context