Various Campaigns

Feb 2025

The Matsuda 2025 campaign presents a series of fashion editorials focused on the brand's heritage eyewear collection. Photographer Thanassis Krikis captures the sculptural frames of the archive designs, working with stylist Nicholas Georgiou to create a clean, intentional aesthetic. The project leans into editorial sensibilities, utilizing soft, directional lighting to emphasize the sharp facial features of model Keny Salgado. With hair by Daniel Babek and makeup by Athina Karakitsou, the series is rendered in a monochromatic tone. The work utilizes a monochrome palette and analogue film techniques to highlight the structural detail of the eyewear.

Editorial, Vertical, Monochrome, Clean

Analogue / film

Eyewear

White Seamless

Advertising Campaign