Various Campaigns: Markgong F/W 2025 Campaign

Jul 2025

The Markgong Fall/Winter 2025 campaign, lensed by photographer Horst Diekgerdes, captures an eclectic series of fashion editorial portraits featuring model Alex Consani. The collection explores a range of environments, alternating between stark, high-key studio settings with clean minimalist backgrounds and cinematic, urban vignettes involving a stretch limousine. Styling by Alvin Yu defines the series with a focus on high-contrast textures, blending sharp tailoring, sheer lace, and animal prints with playful, oversized accessories like fur ushanka hats and handbags. The campaign incorporates varied visual motifs—from rows of metallic trophies to press conference setups with microphones—utilizing soft, even studio light and occasional hard, high-noon shadows to emphasize the intricate layering of each ensemble. Hair and makeup by Rie Shiraishi complement the polished, editorial aesthetic.