Various Campaigns

Jul 2025

The Markgong Fall/Winter 2025 campaign, lensed by photographer Horst Diekgerdes, frames model Alex Consani within a series of highly stylized, editorial vignettes. The project balances stark, minimalist studio compositions against candid, cinematic street scenes, utilizing a high-key aesthetic to elevate the collection's focus on texture and form. Fashion editor and stylist Alvin Yu pairs structured leopard prints and dramatic fur accessories with sheer black tailoring, punctuated by eclectic props ranging from vintage broadcasting equipment to trophy statuettes. The imagery relies on a clean, graphic visual language, with soft and natural light treatments defining the silhouettes against neutral backdrops.