A fashion model seen through an open car window wearing a blue patterned top and necklace, with a driver silhouette in foreground.

Fashion model wearing a sheer pink patterned matching set and headscarf standing on an urban street.

Model wearing a sheer green floor-length dress and large medallion necklace standing against a sunlit exterior wall.

Model standing outdoors next to a stacked chair trolley, wearing a sheer light blue lace two-piece coverup and dark bikini.

Model wearing a red and burgundy circle-print mini dress, dark sunglasses, and chunky silver earrings beside a white van outdoors.

Low angle view of multi-story residential apartment buildings with faceted windows, roller blinds, and red balconies under a light blue sky.

Woman in sheer pink patterned outfit and matching headscarf seated at an outdoor cafe table with a bowl of olives.

Model wearing a yellow tiger print jacket, matching headscarf, and sheer pink lace skirt leaning against a metal utility cart.

Black and white photo of a model walking along a stone wall in a sheer patterned maxi dress, headscarf, and long necklace.

Various Campaigns MARFA CAMPAIGN SS 2026 2026

About

The Marfa SS 2026 campaign captures a series of editorial vignettes that lean into the interplay of sheer textures, graphic patterns, and architectural environments. Shot by photographer Selim Soysal, the imagery utilizes hard light and layered compositions to highlight the collection's focus on knitwear and lace across diverse urban settings. Styling by Carolina Vidal Levesque defines the narrative, pairing vibrant prints and sheer silhouettes with deliberate accessories. The project employs a mix of natural light techniques to emphasize the raw, textured backdrops of the industrial and residential landscapes, from weathered stucco to corrugated metal surfaces.