Various Campaigns: Maison Rags Apucundria S/S 26
Brand
Date
Jul 2025
Description
The Maison Rags Apucundria S/S 26 project presents a comprehensive editorial campaign shot on location against rustic urban and waterfront backdrops. The imagery explores a balance between structured tailoring and relaxed resort-wear, utilizing natural light to highlight fabric textures and neutral color palettes. Captured by photographer Oksana Baranchykova, the series features consistent outdoor lighting techniques ranging from high-contrast monochrome to warm golden hour sequences. Fashion editor and stylist Medina Gadzhi-Ismaylova anchors the collection with a mix of layering and precise garment coordination, emphasizing earthy tones across an array of structured jackets, knitwear, and matching sets.
Style
Editorial
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