Various Campaigns
Maison Rags Apucundria S/S 26
Jul 2025
The Maison Rags Apucundria S/S 26 project is a fashion editorial campaign that leans into a refined, earthy aesthetic. Across a series of outdoor environments, the imagery balances sharp tailoring against rustic stone architecture and waterfront settings. Photographed by Oksana Baranchykova, the collection features varied layering and textures, from lightweight knitwear to structured blazers. Fashion editor Medina Gadzhi-Ismaylova provides styling that emphasizes both clean urban silhouettes and relaxed resort wear, utilizing natural light and golden hour tones to highlight the collection's palette. The project leans into monochromatic and neutral color stories, using vertical portraiture to frame its contemporary fashion subjects.
Editorial
