Various Campaigns

May 2026

The LÓPEZ TODAY 2026 swimwear campaign elegantly redefines the seasonal beach narrative by trading hyper-polished artifice for a raw, literary sensibility. Captured through the lens of photographer Luca Guarini, the series leans into a grounded editorial aesthetic that prioritizes tactile realism and candid intimacy over traditional commercial glamour. Across the diverse collection of imagery, the project channels a leisurely, intellectual vibe, featuring subjects who are as preoccupied with their classic paperbacks as they are with the coastal setting. The choice of styling, curated by fashion editor Brais Vilaso, emphasizes clean silhouettes and subtle color stories that harmonize with the natural environment of the shore. By utilizing consistent natural light and keeping compositions tight, the campaign highlights the rich textures of sand, ribbed knit fabrics, and paper, grounding the high-end apparel in a palpable, lived-in reality. Casting director Ivan Lozano brings a distinct, authentic spirit to the visual identity, selecting talent that feels naturally at home within the soft, diffused backdrop of the beach promenade. This project successfully merges high-fashion sensibilities with a lifestyle approach, creating an immersive experience that feels both aspirational and deeply human. By foregrounding the interplay between the human form and its surroundings, the work functions as a quiet subversion of standard swimwear marketing, opting instead for a contemplative, narrative-driven portrait of modern leisure.

Editorial, Lifestyle

Natural light

Swimwear, Fashion