Various Campaigns

Jul 2025

Lito Fine Jewellery captures the essence of the Mediterranean season with its Summer 2025 campaign. Photographed by Thanassis Krikis, the project leans into a sun-drenched, editorial aesthetic that emphasizes artisanal craftsmanship through high-contrast, outdoor portraiture. The imagery makes extensive use of natural light and the golden hour to highlight the collection's gold-link chains, vibrant gemstone motifs, and intricate coral-toned accents. Makeup artist Hara Papanikolaou complements the seaside setting with warm, sun-kissed skin textures and bold, tonal color palettes that mirror the coastal backdrop. Spanning various commercial and lifestyle editorial formats, the campaign utilizes a vertical composition style, often incorporating the organic geometry of the shoreline to frame its central jewelry pieces.

Warm, Editorial, Vertical

Natural light

Jewellery

Ocean

Advertising Campaign