Various Campaigns: Lito Fine Jewellery Campaign Summer 2025

Jul 2025

Lito Fine Jewellery’s Summer 2025 campaign leans into a sun-drenched coastal aesthetic, showcasing a collection of artisanal necklaces and earrings against the backdrop of the open ocean. Shot by photographer Thanassis Krikis, the editorial imagery emphasizes warm metallic tones and organic textures, utilizing direct natural light to sculpt the subjects and highlight the intricate details of gold-link chains and gemstone-accented pendants. Featuring makeup artistry by Hara Papanikolaou, the series adopts a high-end resort styling approach. The composition frequently employs golden hour lighting and an analogue-inspired film quality to frame the jewelry within a tranquil, atmospheric environment. The project highlights a focus on beachside lifestyle editorial photography, bringing together natural skin textures and soft coastal shadows.

Warm, Editorial, Vertical

Natural light

Ocean

Advertising Campaign