Various Campaigns: Lee Mathews Resort-25

Nov 2024

The Lee Mathews Resort-25 project presents a polished look at contemporary designer fashion through a minimalist lens. Captured in a series of studio-based editorials, the collection emphasizes structural silhouettes and tactile material exploration, utilizing a clean color palette punctuated by vibrant oranges and deep blues. Under the creative direction of Sara Hemming, the imagery focuses on the interplay between voluminous drapery and sharp, tailored lines. Photographer Alice Neale employs natural light and clean studio framing to heighten the focus on the garments' construction and texture. The editorial aesthetic is refined by fashion stylist Vanessa Coyle, featuring hair by Moe Mukai and makeup by Georgina Graham. Through this collaborative effort, the campaign highlights the Resort-25 collection's versatility and movement, with model Raven Wallace appearing throughout the series.

Editorial, Vertical, Clean

Natural light

White Seamless

Lookbook